Bedding Industries of America’s California Plant Servicing Greater than 100 Regional Sellers One Yr After Opening

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9/15/2022




One 12 months after the opening of BIA West in Rialto, California, Bedding Industries of America (BIA), is now servicing greater than 100 new sellers, and just lately employed 4 new gross sales representatives and 105 staff.

 

The 80,000-square-foot, state-of-the-art manufacturing facility, showroom and distribution heart that opened in August of 2021 companies retailers in California, Arizona and Nevada. Most vital for BIA is the sturdy progress of its legacy manufacturers – Eclipse, Eastman Home, Pure Goals and Saatva – now that it has a direct presence on the West Coast.

 

“Our group in Rialto has achieved a extremely spectacular job of launching a plant from scratch after which constructing a robust enterprise in a comparatively brief time frame. We’ve got all the time believed there was a larger alternative for the expansion of our manufacturers in California, which has confirmed itself this previous 12 months. Based mostly on the large progress of our buyer base all through California, we felt it was greatest to open our personal facility to fulfill the demand,” mentioned Stuart Carlitz, president and CEO of BIA.

 

Jared Carlitz rejoined the household enterprise final 12 months as chief working officer, chargeable for managing West Coast operations. He was joined by Mike Moore, director of gross sales and new enterprise improvement, and Mike Mulligan, director of operations and manufacturing. Moore is a mattress trade gross sales veteran and Mulligan is a veteran manufacturing chief who has run services for a number of main manufacturers, each of whom are extremely revered within the trade.

 

The group is moreover supported by Philip Carlitz, who’s BIA’s chief income officer and runs BIA Midwest in Chicago, and Steve Sciortino, BIA’s chief monetary officer who leads operations on the firm’s New Jersey headquarters.

 

“It has been a extremely rewarding first 12 months for the West Coast operation. We’ve got a tremendous administration group – the mind belief of the operation and a extremely dedicated and devoted group of associates who make the best merchandise for our prospects every single day,” mentioned Jared Carlitz. “What now we have seen within the enterprise is an actual emphasis on satisfying regional proclivities for our merchandise. Nationwide firms attempt to push one-size-fits-all SKUs to their sellers, however now we have taken a special method. We will manufacture to the regional wants of sellers that has made them embrace our choices.”

 


 

About Bedding Industries of America

North Brunswick, N.J.-based Bedding Industries of America has been making mattresses since 1866. Recognized for its design innovation in creating superior sleep merchandise, the corporate has an intensive international licensing community that distributes mattresses beneath seven manufacturers – Eclipse, Eastman Home, Fieldcrest, Ernest Hemingway, Millbrook Beds, Pure Goals and Velika. A well-established chief within the bedding trade, Bedding Industries of America designs merchandise crafted with high-quality parts, together with latex, reminiscence foam, gel and eco-friendly supplies equivalent to cotton and wool. The corporate holds a number of patents that ship excellent assist all through the product line. Right now, the corporate has over 80 licensees worldwide, and its personal crops in New Jersey, California and Illinois. For extra data, go to www.biamattress.com.

 

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