Rory Rehmert to Obtain 2022 Lifetime Achievement Award

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Rory S. Rehmert, Senior Vice President of Gross sales at Castelle Furnishings Co., is that this 12 months’s recipient of the Lifetime Achievement Award introduced by the Worldwide Informal Furnishings Affiliation (ICFA).


Based in 2002, the celebrated Lifetime Achievement Award acknowledges excellent accomplishments and achievements over a few years within the outside furnishings trade. Honorees are recognized by their revolutionary management and concepts that advance the expansion of the class.


An informal furnishings veteran with greater than 40 years of gross sales and advertising and marketing administration expertise, Rehmert began his informal furnishings profession at Flower Metropolis in Overland Park, Kan., when he was in highschool. After graduating from Kansas State College in 1981 with a level in advertising and marketing, he joined Seasonal Ideas (successor to Flower Metropolis) and superior by means of the shop administration ranks, culminating at their highest quantity retailer in Atlanta.


In 1987, Winston Furnishings recruited him to be the nationwide gross sales supervisor for Lyon-Shaw, and he later added Winston Furnishings to his obligations.


Just a few years later, Meadowcraft Furnishings recruited him to be the vp of gross sales and advertising and marketing, and he led the corporate on a 17-year journey of development.


In 2008, after a senior administration change in path at Meadowcraft, Rehmert was recruited by Satisfaction Household Manufacturers to be the Vice President of Gross sales and Advertising. In spring 2016, he was named president of the Summer time Winds division. Following the acquisition of  Satisfaction Household Manufacturers by Brown Jordan, Rehmert was named senior vp of gross sales of the newly renamed Castelle Furnishings.


All through his complete informal trade profession, Rehmert has been a devoted supporter and advocate of the ICFA and its predecessor, the Summer time and Informal Furnishings Producers Affiliation (SCFMA). He has held many board positions over the previous 20-plus years, together with chairman, president, and first and second vp. He was serving as president in 2007 when the SCFMA board voted to create the brand new ICFA as a extra inclusive and unifying group for the informal trade. In asserting the brand new group on the 2007 Apollo Awards dinner, Rehmert stated: “Our trade is at a crossroads, and it’s crucial that we ask ourselves, ‘What makes specialty informal furnishings retail particular?’ We’ve got to ask ourselves this query so we will higher put together our companies for the long run.”


As well as, Rehmert served as a director of the American Dwelling Furnishings Alliance in 2016-2018 as one among two representatives from the outside furnishings division.


As a frontrunner, mentor and position mannequin, Rehmert is called an excellent buddy to the informal furnishings trade. Along with repeatedly providing his personal help to the ICFA, Rehmert has inspired his fellow producers to do the identical. He has at all times acknowledged the worth and significance that the ICFA and SCFMA have dropped at the trade with their academic, networking and mentoring alternatives.


“He has really set the bar for what others ought to attempt to realize of their careers,” stated David Schweig, president of Sunnyland Out of doors Residing in Dallas, who submitted a nomination for Rehmert within the award choice course of. “He’s a person of integrity and honor … a really proficient and educated particular person who graciously has shared his perception for the betterment of these in our trade.”


Rehmert will probably be honored in the course of the 2022 ICFA Awards Gala on July 20 at Navy Pier in Chicago.




Concerning the ICFA

The Worldwide Informal Furnishings Affiliation, based mostly in Excessive Level, N.C., represents producers, retailers, gross sales representatives and designers of outside furnishings plus suppliers to the trade.



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