Arcelik Names Bryant Director of OEM Gross sales and Advertising and marketing

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BOLINGBROOK, IL – Arçelik has promoted 34-year house and kitchen equipment trade veteran Chuck Bryant to director of OEM gross sales and advertising, for its fast-growing U.S. subsidiary, Beko Home Appliances. Beforehand Beko’s OEM Supervisor, Bryant will proceed to drive and consider alternatives inside Beko’s OEM technique.

In his expanded function, Bryant, will oversee the total life cycle of Beko OEM merchandise and prospects, and direct all OEM product-related capabilities together with gross sales, manufacturing oversight, communications, enterprise growth, design and engineering, high quality, advertising, and help. Reporting to Beko Vice President of Gross sales Peter Blackwell with a dotted-line relationship to Beko Vice President of Product Administration Salih (Sazi) Bugay, he might be accountable for the design and implementation of Beko’s product advertising campaigns and lead communications with OEM companions, manufacturing plant R&D, and different groups concerned within the OEM technique.



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